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Budget Line and Utility
The budget line shows every combination of two goods a consumer can afford given income and prices; utility measures the satisfaction those goods provide. Learn the budget line equation and slope, total and marginal utility, the law of diminishing marginal utility, and how the two combine in consumer choice.
Utility
Utility is the satisfaction a consumer gets from goods. Total utility is the overall satisfaction from all units consumed, while marginal utility is the extra satisfaction from one more unit.
Diminishing marginal utility
The law of diminishing marginal utility says that as you consume more of a good, each extra unit adds less satisfaction than the one before. The first slice of pizza is worth a lot; the fourth much less.
Putting them together: consumer choice
The budget line sets what is affordable; utility sets what is desirable. A consumer does best by choosing the affordable combination that reaches the highest utility, which leads into utility maximizing and the way economists model tastes with preferences and indifference curves.