Qualitative data describes qualities or categories — labels rather than amounts. It comes in two kinds:
- Nominal: categories with no natural order. Examples: eye colour, blood type, country of birth.
- Ordinal: categories that do have an order, but the gaps between them are not measurable. Examples: exam grades (A, B, C), survey ratings (poor, fair, good), t-shirt sizes (S, M, L).
You can count how many fall in each category, but you cannot meaningfully average them.