Budget line & utility

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Intros
Lessons
  1. Budget Line & Utility Overview:
  2. Consumption Choices
    • Consumption Possibilities Curve
    • Budget Line
    • Consumer Preferences
    • Utility & Marginal Utility
  3. Consumption Possibilities Curve (Budget Line)
    • Curve shows all possible consumption of the consumer
    • Limited by prices and income
    • Below/On the line is what consumer can afford
    • Above of the line is what consumers cannot afford
  4. Consumer Preferences (Utility)
    • The likes and dislikes of consumers
    • Total Utility & Marginal Utility
    • Diminishing Marginal Utility
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Examples
Lessons
  1. Understanding Price Elasticity of Demand
    You are given that the price of fruits is $3, and the price of juice boxes are $6. If you have an income of $30, list all possible choices that you can make when buying the goods, and graph them on the budget line.
    1. You are given that the price of cups is $2, and the price of bowls are $8. If you have an income of $32, list all possible choices that you can make when buying the goods, and graph them on the budget line.
      1. Finding the Total Utility and Marginal Utility
        Kevin likes to play soccer and basketball. For every hour of playing soccer or basketball, he gains utility. The following table shows how much utility is gained:

        # of hours

        Soccer Utility (per hour)

        Basketball utility (per hour)

        0

        0

        0

        1

        50

        30

        2

        80

        55

        3

        90

        75

        4

        95

        90

        5

        99

        100

        1. Find the Marginal utility curve for both soccer and basketball
        2. Does the principle of diminishing marginal utility apply here?
      2. Olivia likes to spend free time or go shopping. For every hour free time, or going shopping, she gains utility. The following table shows how much utility is gained:

        # of hours

        Free time Utility (per hour)

        Shopping utility (per hour)

        0

        0

        0

        1

        50

        30

        2

        80

        55

        3

        90

        75

        4

        95

        90

        5

        99

        100

        1. Find the Marginal utility curve for both soccer and basketball
        2. Does the principle of diminishing marginal utility apply here?
      Topic Notes
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      Introduction: Understanding Budget Lines and Consumer Utility

      Welcome to our exploration of budget lines and consumer utility! These fundamental economic concepts are crucial for understanding consumer behavior and market dynamics. The budget line, also known as the consumption possibilities curve, represents all possible combinations of goods a consumer can purchase given their income and prices. It's like a financial roadmap for your shopping choices! Consumer utility, on the other hand, measures the satisfaction or happiness derived from consuming goods and services. Our introduction video will guide you through these concepts, making them easy to grasp and apply. You'll discover how budget constraints influence consumer decisions and how individuals maximize their utility within these limits. By understanding these principles, you'll gain valuable insights into economic decision-making processes. Whether you're a student or simply curious about economics, this video will provide a solid foundation for further learning. So, let's dive in and unravel the fascinating world of budget lines and consumer utility together!

      The Budget Line: Defining Consumer Choices

      What is a Budget Line?

      A budget line, also known as a consumption possibilities curve, is a fundamental concept in microeconomics that illustrates the various combinations of two goods a consumer can purchase given their income and the prices of the goods. The budget line shows the boundary between affordable and unaffordable combinations of goods, providing a visual representation of a consumer's purchasing power.

      How the Budget Line Shows Affordability

      The budget line shows the maximum amount of goods a consumer can buy with their available income. It represents all possible combinations of two goods that can be purchased when spending the entire budget. Points on the line indicate combinations that use up the entire budget, while points below the line represent affordable options that don't exhaust the budget. Conversely, points above the line represent unaffordable combinations that exceed the consumer's purchasing power.

      Interpreting Points on the Budget Line

      When a point falls directly on the budget line, it means the consumer is spending their entire income on a specific combination of the two goods. For example, if the budget line shows the trade-off between books and movies, a point on the line might represent buying 5 books and 3 movie tickets, using up the entire budget. This point illustrates one of many possible ways to allocate the consumer's income between the two goods.

      Understanding Points Below the Budget Line

      Points that fall below the budget line represent combinations of goods that are affordable but don't use up all of the consumer's income. These points indicate that the consumer has money left over after purchasing the chosen combination. For instance, a point below the line might represent buying 3 books and 2 movie tickets, leaving some income unspent. While these combinations are feasible, they don't maximize the use of the available budget.

      Analyzing Points Above the Budget Line

      Any point that lies above the budget line represents a combination of goods that is unaffordable given the consumer's current income and the prices of the goods. These points indicate desires or preferences that exceed the consumer's purchasing power. For example, a point above the line might represent wanting to buy 10 books and 8 movie tickets, which would require more money than the consumer has available.

      The Slope of the Budget Line

      The slope of the budget line is significant as it shows the relative prices of the two goods. A budget line shows the rate at which one good can be exchanged for another while maintaining the same total expenditure. The steeper the slope, the more expensive one good is relative to the other. This information helps consumers understand the trade-offs they face when making purchasing decisions.

      Shifts in the Budget Line

      The position and slope of the budget line can change due to various factors. An increase in income would shift the entire line outward, parallel to the original line, indicating that more of both goods can now be afforded. Changes in the prices of goods can rotate the line, altering its slope. For instance, if the price changes impact of books increases, the budget line would become steeper, showing that fewer books can be purchased for the same amount of money.

      Practical Applications of the Budget Line Concept

      Understanding the budget line is crucial for both consumers and businesses. For consumers, it helps in making informed decisions about how to allocate limited resources among different goods and services. Businesses can use this concept to analyze consumer behavior and predict how price changes impact or income might affect purchasing patterns. The budget line shows how economic constraints shape consumer choices and market demand.

      Conclusion

      The budget line is a powerful tool in economic analysis, clearly illustrating the constraints and possibilities faced by consumers. By showing the boundary between affordable and unaffordable combinations of goods, it provides insights into consumer behavior, market dynamics, and the impact of economic changes on purchasing power. Whether you're a student of economics, a consumer trying to manage your budget, or a business professional analyzing market trends, understanding the budget line is essential for making informed economic decisions.

      Graphing the Budget Line

      Creating a budget line graph, also known as a consumption possibilities curve, is an essential skill in economics and personal finance. This step-by-step guide will walk you through the process of transforming tabular data into a visual representation of your budget constraints. Let's dive in!

      Step 1: Prepare Your Data
      Start with a table containing your budget information. For example, let's say you have $100 to spend on two goods: books and movies. Your table might look like this: Books | Movies 10 | 0 5 | 5 0 | 10

      Step 2: Set Up Your Graph
      Draw a coordinate plane with two axes. Label the x-axis "Books" and the y-axis "Movies." Make sure to choose an appropriate scale based on your data.

      Step 3: Plot Your Points
      Take each row from your table and plot it as a point on your graph. In our example: - Point A: (10, 0) - Point B: (5, 5) - Point C: (0, 10) Mark these points clearly on your graph.

      Step 4: Connect the Dots
      Using a ruler, draw a straight line connecting all the points you've plotted. This line represents your budget line or consumption possibilities curve.

      Step 5: Label Your Graph
      Add a title to your graph, such as "Budget Line for Books and Movies." Label each point for easy reference.

      Step 6: Interpret Your Budget Line
      Your budget line now shows all possible combinations of books and movies you can purchase with your $100 budget. Any point on this line represents a valid spending option.

      Step 7: Identify Intercepts
      The points where your line touches each axis are called intercepts. In our example: - x-intercept (10, 0): You can buy 10 books if you spend nothing on movies. - y-intercept (0, 10): You can buy 10 movies if you spend nothing on books.

      Step 8: Calculate the Slope
      The slope of your budget line represents the rate at which you can trade one good for another. To calculate it, use the formula: Slope = (y2 - y1) / (x2 - x1) In our example: Slope = (10 - 0) / (0 - 10) = -1 This means for every book you give up, you can get one movie, and vice versa.

      Step 9: Analyze Your Graph
      Look at your completed budget line graph. Any point on this line represents a combination of goods you can afford. Points above the line are unattainable with your current budget, while points below the line don't use your full budget.

      Step 10: Practice with Different Scenarios
      Try creating budget lines with different budgets or goods to become more comfortable with the process. For instance, you could graph a budget line for food and clothing with a $200 budget.

      Remember, the beauty of a budget line graph is its visual representation of your spending options. It clearly shows the trade-offs you face when allocating your limited resources between different goods or services. As you become more familiar with creating these graphs, you'll find them invaluable for making informed financial decisions.

      By following these steps and practicing regularly, you'll soon become proficient at creating and interpreting budget line graphs. This skill will serve you well in economics courses, personal budgeting, and even in business scenarios where resource allocation is key. Happy graphing!

      Consumer Preferences and Utility

      Consumer preferences play a crucial role in shaping the decisions individuals make in the marketplace. These preferences are closely tied to the concept of utility, which is fundamental to understanding consumer behavior. Utility refers to the satisfaction or benefit a consumer derives from consuming a good or service. It's a subjective measure that varies from person to person, reflecting individual tastes, needs, and desires.

      At the heart of consumer decision-making is the principle of utility maximization. This concept suggests that rational consumers will always try to get the most satisfaction possible from their purchases, given their budget constraints. In other words, consumers aim to maximize their utility within the limits of their available resources. This pursuit of maximum satisfaction drives consumer choices and influences market demand for various products and services.

      To better understand utility, let's consider a relatable example. Imagine you're at an ice cream shop on a hot summer day. The first scoop of ice cream provides significant satisfaction, quenching your thirst and satisfying your sweet tooth. This initial satisfaction represents a high level of utility. As you continue to eat more scoops, each additional scoop might provide less additional satisfaction than the previous one. This phenomenon is known as diminishing marginal utility, a key principle in consumer behavior theory.

      Total utility is another important concept in this context. It represents the overall satisfaction a consumer gains from consuming a certain quantity of a good or service. Using our ice cream example, the total utility would be the cumulative satisfaction from all the scoops you've eaten. As you consume more, your total utility increases, but typically at a decreasing rate due to diminishing marginal utility.

      Consumer preferences and utility maximization influence choices in numerous ways. For instance, when deciding between two products, a consumer will typically choose the one that provides higher utility, assuming equal prices. If prices differ, the consumer will weigh the additional utility against the additional cost. This decision-making process explains why some consumers might opt for a more expensive brand if they believe it offers significantly higher quality or satisfaction.

      Let's explore another example to illustrate these concepts. Consider choosing between spending money on a concert ticket or a new pair of shoes. The utility derived from each option will vary based on individual preferences. A music enthusiast might gain more utility from the concert experience, while a fashion-conscious individual might prefer the shoes. The choice ultimately depends on which option maximizes the consumer's utility within their budget constraints.

      Understanding consumer preferences and utility is crucial for businesses and marketers. By recognizing what drives consumer satisfaction and how consumers make choices to maximize their utility, companies can better tailor their products and marketing strategies. For example, a smartphone manufacturer might offer various models with different features and price points to cater to diverse consumer preferences and utility considerations.

      It's important to note that utility is not always easily quantifiable. While economic models often assign numerical values to utility for analytical purposes, in reality, utility is a subjective and often intangible concept. Factors such as personal experiences, cultural background, and even current mood can influence an individual's perception of utility for a particular good or service.

      The concept of utility maximization also helps explain why consumers often make trade-offs. Given limited resources, consumers must frequently choose between different goods or services. These decisions are based on comparing the marginal utilities of various options and selecting the combination that yields the highest overall satisfaction within budget constraints.

      In conclusion, consumer preferences and utility are fundamental concepts in understanding consumer behavior and market dynamics. By recognizing how individuals seek to maximize their utility through their purchasing decisions, we gain valuable insights into the complexities of consumer choice. These principles not only guide individual decision-making but also shape broader economic patterns and market trends, making them essential considerations for both consumers and businesses alike.

      Marginal Utility and Consumer Choice

      Let's dive into the fascinating world of marginal utility and its crucial role in consumer decision-making! Imagine you're about to enjoy your favorite snack. The first bite is heavenly, the second is still great, but by the fifth or sixth, you might not be as excited. This experience perfectly illustrates the concept of marginal utility.

      Marginal utility refers to the additional satisfaction or benefit a consumer gains from consuming one more unit of a good or service. It's a fundamental concept in economics that helps explain how people make choices about what to buy and how much to consume. Understanding marginal utility is key to grasping consumer behavior and market dynamics.

      To calculate marginal utility, we look at the change in total utility when consuming an additional unit. The formula is simple: Marginal Utility = Change in Total Utility / Change in Quantity. For example, if eating one slice of pizza gives you 10 units of satisfaction and eating two slices gives you 18 units, the marginal utility of the second slice is (18 - 10) / (2 - 1) = 8 units.

      Graphing marginal utility typically shows a downward-sloping curve. On the x-axis, we have the quantity consumed, and on the y-axis, we have the marginal utility. As you consume more units, the curve tends to decline, reflecting the law of diminishing marginal utility.

      Speaking of which, the law of diminishing marginal utility is a key principle in economics. It states that as a person consumes more of a good or service, the marginal utility derived from each additional unit generally decreases. Let's use ice cream as an example. The first scoop might be incredibly satisfying, giving you 10 units of utility. The second scoop is still good but maybe only provides 8 units. By the fourth or fifth scoop, you might only get 2 or 3 units of additional satisfaction or it might even become negative if you feel sick!

      This law doesn't just apply to food. Think about watching episodes of your favorite TV show. The first few episodes are exciting and new, but after binge-watching for hours, each additional episode might not bring as much enjoyment. Or consider buying clothes the utility of the first few shirts in your wardrobe is high, but the 20th shirt might not add much value.

      Understanding marginal utility is crucial for consumers making everyday decisions. It helps explain why we don't endlessly consume one product and instead diversify our consumption. When the marginal utility of one good decreases, we're likely to switch to consuming something else that offers higher marginal utility.

      For businesses, grasping the concept of marginal utility is equally important. It helps in pricing strategies, product development, and understanding consumer behavior. Companies can use this knowledge to determine optimal product quantities, bundle products effectively, or introduce variety to keep consumer interest high.

      In the broader economic context, marginal utility underlies the theory of consumer choice. Consumers aim to maximize their total utility within their budget constraints. They do this by allocating their resources (usually money) across different goods and services in a way that equalizes the marginal utility per dollar spent on each item.

      It's worth noting that marginal utility can be subjective and vary from person to person. What brings high utility to one individual might not be as valuable to another. This subjectivity in preferences is part of what makes markets dynamic and diverse.

      As you go about your day, try to notice how the principle of marginal utility influences your choices. Whether you're deciding on how many cups of coffee to drink, which Netflix series to start, or how to spend your free time, marginal utility is at play. By being aware of this concept, you can make more informed decisions about your consumption habits and potentially increase your overall satisfaction.

      In conclusion, marginal utility is more than just an economic theory it's a practical tool for understanding our daily choices and behaviors. By recognizing the diminishing returns we often experience with continued consumption, we can make smarter, more balanced decisions. So the next time you're pondering whether to have that extra slice of pizza or buy another gadget, remember to consider its marginal utility. Your wallet and your satisfaction levels might thank you!

      Applying Budget Lines and Utility to Real-World Scenarios

      Understanding how budget lines and utility concepts apply to everyday consumer decisions is crucial for making informed choices. Let's explore some practical examples that students can relate to, demonstrating how these economic principles influence our daily lives.

      Imagine you're a college student with a monthly budget of $200 for entertainment and food. This budget line shows the maximum combinations of goods you can afford. For instance, you could spend it all on restaurant meals, groceries, or a mix of both. Let's say a typical restaurant meal costs $20, and a week's worth of groceries is $50. Your budget line would allow for 10 restaurant meals, 4 weeks of groceries, or any combination in between.

      Now, consider the concept of utility - the satisfaction or benefit you derive from consuming goods or services. While you might enjoy eating out, cooking at home could provide both nutritional value and the satisfaction of learning a new skill. Your goal is to maximize your utility within your budget constraints.

      Here's a scenario: You're deciding between buying a new video game for $60 or going to three movies at $20 each. The budget line shows you can afford either option, but not both. To make the best choice, you need to consider which option provides higher utility. If you're a gaming enthusiast who can spend hours on a single game, the video game might offer more long-term satisfaction. However, if you value social experiences, the movies might provide greater utility.

      Another real-world application involves transportation choices. Let's say you have $300 monthly for commuting. Your options include public transport passes ($100/month), ride-sharing services ($10/ride), or saving for a car down payment. The budget line illustrates all possible combinations within your $300 limit. Your decision depends on factors like convenience, time-saving, and long-term goals, all of which contribute to your overall utility.

      When shopping for groceries, the budget line concept is particularly evident. With a fixed amount to spend, you must choose between various food items. For example, if you have $50, you might debate between buying more expensive organic produce or opting for conventional items to get a larger quantity. Your utility here could be influenced by health considerations, taste preferences, and environmental concerns.

      In the realm of technology, consider choosing between a high-end smartphone and a mid-range laptop. If your budget is $1000, you can afford one or the other, but not both. The utility derived from each depends on your needs. A student might find more utility in a laptop for coursework, while a social media influencer might prioritize a smartphone with an excellent camera.

      Clothing purchases also demonstrate these concepts. With a $200 clothing budget, you could buy one designer item or several affordable pieces. The budget line shows all possible combinations, but your choice depends on personal style, quality preferences, and the utility gained from having variety versus a standout piece.

      To encourage critical thinking about personal consumer choices, consider these questions: How does your current spending align with your budget constraints? Are there areas where you could reallocate funds to increase overall utility? How do your long-term goals factor into your daily spending decisions?

      Remember, utility is subjective and can change over time. What provides high utility now might not be as valuable in the future. For instance, subscribing to multiple streaming services might seem worth it during a busy semester, but during summer break, you might find more utility in experiences like travel or learning new skills.

      By applying these concepts to real-life scenarios, you can make more informed decisions that align with your financial constraints and personal preferences. The key is to regularly assess your choices, considering both immediate satisfaction and long-term benefits, to maximize your overall utility within your budget limitations.

      Conclusion: Mastering Budget Lines and Consumer Utility

      Budget lines and consumer utility are fundamental concepts in economic decision-making. The introduction video provides a crucial foundation for understanding these principles. Budget lines represent the various combinations of goods a consumer can afford, given their income and market prices. Consumer utility, on the other hand, reflects the satisfaction derived from consuming goods or services. Together, these concepts help explain how individuals make choices to maximize their well-being within financial constraints. The video's clear explanations and visual aids are invaluable in grasping these abstract ideas. To further engage with the topic, consider applying these concepts to your own financial decisions. Analyze your spending patterns and evaluate the utility you gain from different purchases. This practical application can lead to more informed and satisfying economic choices. By mastering budget lines and consumer utility, you'll develop a stronger understanding of personal finance and broader economic principles, empowering you to make smarter financial decisions in your daily life.

      Budget Line & Utility Overview:

      Budget Line & Utility Overview: Consumption Choices

      • Consumption Possibilities Curve
      • Budget Line
      • Consumer Preferences
      • Utility & Marginal Utility

      Step 1: Understanding Consumer Choices

      In this section, we delve into how consumers make choices in the economy. As a consumer, you are often faced with multiple options, especially when it comes to purchasing goods. For instance, you might have to decide between buying two apples and one orange or two oranges and one apple. The fundamental question here is: how do consumers make these choices? The answer lies in understanding the goal of a consumer, which is to maximize utility. Utility, in this context, refers to the satisfaction or happiness derived from consuming goods. Therefore, the primary objective of a consumer is to select a combination of goods that provides the maximum satisfaction.

      Step 2: Consumption Possibilities Curve

      The first concept to understand is the Consumption Possibilities Curve, which is essentially a line that illustrates what consumers can afford to buy with their given income. This curve shows all the possible combinations of goods that a consumer can purchase when they use all their income. For example, it might show that a consumer can afford to buy two apples and one orange or two oranges and one apple. This curve is crucial because it outlines the feasible options available to the consumer based on their budget.

      Step 3: Budget Line

      The Budget Line is another critical concept that is closely related to the Consumption Possibilities Curve. The Budget Line represents all the combinations of goods that a consumer can purchase given their income and the prices of the goods. It is a graphical representation that helps consumers understand their purchasing power and make informed decisions about their consumption choices. By analyzing the Budget Line, consumers can determine the most efficient way to allocate their income to maximize utility.

      Step 4: Consumer Preferences

      Consumer preferences play a significant role in determining consumption choices. Preferences refer to the likes and dislikes of consumers regarding different goods. These preferences are subjective and can vary widely among individuals. However, understanding general consumer preferences can provide valuable insights into consumption behavior. When consumers prefer a particular good, they derive satisfaction or utility from it. Therefore, analyzing consumer preferences helps in understanding the utility derived from different goods and how these preferences influence consumption choices.

      Step 5: Utility & Marginal Utility

      Utility is a measure of the satisfaction or happiness that a consumer derives from consuming a good. Marginal Utility, on the other hand, refers to the additional satisfaction gained from consuming one more unit of a good. By analyzing the utility and marginal utility of different goods, consumers can make informed decisions about their consumption choices. The goal is to allocate their income in a way that maximizes total utility. This involves comparing the marginal utility per unit of expenditure for different goods and choosing the combination that provides the highest total utility.

      Step 6: Integrating Concepts to Make Consumption Choices

      By integrating the concepts of the Consumption Possibilities Curve, Budget Line, Consumer Preferences, and Utility & Marginal Utility, consumers can make informed consumption choices. The Consumption Possibilities Curve and Budget Line provide a framework for understanding the feasible options available to the consumer based on their income and the prices of goods. Consumer Preferences and Utility & Marginal Utility provide insights into the satisfaction derived from different goods. By combining these concepts, consumers can determine the optimal combination of goods that maximizes their utility, given their budget constraints.

      FAQs

      Here are some frequently asked questions about budget lines and consumer utility:

      1. What does a budget line show?

        A budget line shows all possible combinations of two goods that a consumer can purchase given their income and the prices of the goods. It represents the boundary between affordable and unaffordable combinations.

      2. What does any point beyond the budget line show?

        Any point beyond (above) the budget line represents combinations of goods that are unaffordable given the consumer's current income and the prices of the goods. These points exceed the consumer's purchasing power.

      3. How do you find a budget line?

        To find a budget line, you need to know the consumer's income and the prices of the two goods. Plot the maximum amount of each good that can be purchased if all income is spent on that good alone. Connect these two points to form the budget line.

      4. What is consumer utility?

        Consumer utility refers to the satisfaction or benefit a consumer derives from consuming goods or services. It's a subjective measure that varies from person to person and helps explain consumer choices and behavior.

      5. What is the law of diminishing marginal utility?

        The law of diminishing marginal utility states that as a person consumes more of a good or service, the additional satisfaction (marginal utility) derived from each extra unit generally decreases. This principle helps explain why consumers tend to diversify their consumption.

      Prerequisite Topics

      Understanding the concept of a budget line and utility in economics requires a solid foundation in several key areas. While there are no specific prerequisite topics provided for this subject, it's important to recognize that economics builds upon fundamental principles and concepts. A strong grasp of basic economic theories, mathematical skills, and consumer behavior analysis can significantly enhance your comprehension of budget lines and utility.

      The study of budget lines and utility is a cornerstone in microeconomics, particularly in consumer theory. It helps explain how individuals make choices given their limited resources and preferences. To fully appreciate this topic, students should be familiar with basic economic concepts such as scarcity, opportunity cost, and rational decision-making.

      Mathematical skills, especially in algebra and graphing, are crucial for understanding budget lines. The budget line is typically represented as a linear equation, and being able to interpret and manipulate these equations is essential. Familiarity with coordinate planes and how to plot points and lines will greatly aid in visualizing budget constraints.

      Additionally, a basic understanding of consumer behavior and preferences is beneficial. This includes concepts like indifference curves, which are often used in conjunction with budget lines to determine optimal consumer choices. Knowledge of how consumers rank their preferences and make trade-offs between different goods is fundamental to grasping utility maximization within budget constraints.

      While not explicitly listed as prerequisites, topics such as marginal utility, diminishing marginal returns, and the law of demand provide valuable context for understanding why consumers make certain choices given their budget constraints. These concepts help explain the shape of indifference curves and how they interact with the budget line to determine equilibrium.

      Furthermore, an introduction to microeconomic principles, including supply and demand, market equilibrium, and price theory, can provide a broader context for where budget lines and utility fit within the larger economic framework. Understanding how changes in income or prices affect the budget line and, consequently, consumer choices is crucial for a comprehensive grasp of the topic.

      In conclusion, while there may not be a strict list of prerequisites for studying budget lines and utility, a strong foundation in basic economic principles, mathematical skills, and consumer behavior analysis will significantly enhance your ability to understand and apply these concepts. As you delve into this topic, you'll find that your prior knowledge in these areas will serve as valuable building blocks, allowing for a deeper and more intuitive understanding of how consumers make decisions within their economic constraints.


      Consumption Choices

      Recall that the goal of a consumer is to always achieve max utility.


      In order for consumers to gain max utility, we must look at two things:


      1. Consumption Possibilities Curve
        • This is what consumers can afford to buy
        • All the options of consumption when consumer uses all their income (budget line)
      2. Consumer Preferences (Utility)
        • What the consumer likes and dislikes
        • Consumer likes give utility, and marginal utility

      Consumption Possibilities Curve (Budget Line)

      The consumption possibilities curve (line) shows the boundary between the combination of goods that consumer can afford and cannot afford. What they can afford to buy depend on their specified income.


      Consumption Possibilities Curve

      1. Left of the line is what consumers can afford (and still have income leftover).
      2. On the line is what consumers can afford (and have no income leftover).
      3. Right of the line is what consumers cannot afford.

      Utility is at its highest at some point on the budget line.


      Consumer Preferences (Utility)

      A choice that consumers make depends on their preferences. Usually, consumers will pick the choice that will maximize their utility.

      Utility: the satisfaction or benefit that a consumer gets from consuming goods. The more goods they consume, the higher the utility.

      Utility Maximization: the goal of the consumer to maximize their satisfaction or benefit using the limited income that they have.

      Total utility (TU): the total amount of satisfaction gained from consuming all their consumption activities.


      Marginal Utility (MU): The additional utility gained from consuming an additional unit of a good.

      Note 1: To measure total utility, we must look at the utility from the goods individually.

      Note 2: From the Total Utility Curve, we can also graph the Marginal Utility curve.


      The more unit of good a consumer tries to consume, the less satisfying it is. For example, you are really satisfied when you eat the first slice of pizza, but you get less and less satisfied when eating more and more slices. This is called diminishing marginal utility. The additional utility gained from the additional unit of good decreases.